LookTwin

How to Take a Good LinkedIn Photo

A good LinkedIn photo is a sharp, well-lit headshot on a neutral background, taken at roughly eye level, with a light smile and an outfit that fits your industry. The frame captures your head, shoulders and upper chest, with your face filling about 60% of the shot. Technically you only need a file that is at least 400×400 px (800×800 px recommended, 1:1 ratio), because LinkedIn displays the photo inside a circle.

Why bother getting it right? According to LinkedIn's own data, profiles with a photo receive up to 21x more views and 9x more connection requests than profiles without one. Below are the concrete rules that let you shoot a photo like this yourself — with a phone, by a window, no studio required.

Get the lighting right — daylight, in front of you

Lighting matters most. Face a window so daylight falls on you from the front, not from behind. Shooting toward a window leaves your face dark and the background blown out. Soft light on an overcast day or open shade works best — harsh sun creates hard shadows under the eyes and nose. If you have a ring light or softbox, place it in front of you at face height too. Take a few test shots and check for shadows under your eyes.

Choose a clean, neutral background

The background should not compete with you. The safest option is a plain, light wall — white, grey or a subtle colour (your brand colour works fine). Avoid clutter, open cupboards, posters and loud patterns. A blurred office interior or even, natural greenery outdoors also looks good. Simple rule: the calmer the background, the more your face stands out.

Set the framing: head, shoulders and eye level

A classic professional headshot captures your head, neck, shoulders and upper chest — not your full body or a distant waist-up shot. Your face should fill about 60% of the frame. Place the camera slightly above eye level and tilt your chin down a touch — that angle flatters most people. Remember LinkedIn crops the photo into a circle, so keep your face centred and leave a little space around your head.

Match your outfit to your industry

Dress the way you would for work in your field. In finance or law, a blazer and shirt work well; in creative or tech roles, a clean, solid-colour top is enough. Stick to plain, muted colours — navy, grey, white, black — because small patterns and bold prints pull attention away from your face. Mind the details: tidy hair, a clean collar, a natural expression and a groomed look.

Work on your expression and smile

A natural, light smile builds trust. Recruiters and studies agree that a smile with visible teeth reads as more likeable than closed lips. It shouldn't be forced — think of something pleasant just before the shutter fires. Look straight into the lens, relax your shoulders and breathe calmly.

Avoid the common mistakes

Don't use holiday snaps, party photos or group shots with other people cropped out. Skip the arm's-length selfie — it's easy to spot and looks unprofessional. Don't upload blurry, pixelated or ten-year-old photos, or shots in sunglasses. Avoid aggressive filters that change your features, too.

Check the dimensions and file format

LinkedIn requires at least 400×400 px, and 800×800 px in a 1:1 ratio is recommended for a crisp result. The maximum file size is 8 MB, in JPG or PNG. Before uploading, crop the photo to a square and make sure your face is centred — that way the circular preview won't cut off your chin or the top of your head.

FAQ

What is the best size for a LinkedIn profile photo?

The minimum is 400×400 px, with 800×800 px recommended in a 1:1 ratio. The maximum file size is 8 MB (JPG or PNG). The photo appears in a circle, so keep your face centred.

Do I need to smile in my LinkedIn photo?

It's not mandatory, but a light, natural smile helps a lot — you come across as more approachable and trustworthy. A smile with visible teeth works better than closed lips.

Is a selfie okay for LinkedIn?

We don't recommend it. Arm's-length selfies have a telltale angle and often poor lighting. It's better to ask someone to take the shot or use a tripod with a self-timer.

What background should I use for a LinkedIn photo?

Plain and neutral: a light wall, a subtle brand colour, a blurred office or even greenery. The key is that the background doesn't distract and lets your face stand out.

Can I take a LinkedIn photo with my phone?

Yes. A modern phone is more than enough if you get the window light, a neutral background and the framing right. Set the camera at eye level and use the self-timer.